Esther Song

Eight years in the Korean fashion industry was just the beginning. To truly sharpen my craft and my soul, I knew I had to see the world through a wider lens. My journey has since become a masterclass in discovery: from the minimalist elegance of Japan and the soaring energy of China to the untamed freedom of Queenstown, New Zealand.

I've chased flavors in the vibrant markets of Vietnam and Singapore, found adrenaline on a scooter in Bangkok, and caught the perfect swell in Bali. I’ve wandered through the fairytale spires of the Czech Republic, the historic grandeur of Hungary, and the artistic canals of the Amsterdam. I found deep inspiration in the vibrant art of Spain and the bold innovation of Germany, followed by a golden, unforgettable year in Sydney.

Today, the journey brings me to London. In the heart of this iconic global metropolis, I’m not just exploring new streets—I’m exploring myself. The bags are unpacked, the matcha is ready, and the writing begins here.